Turning Visibility into Profitability
Accelerate your beauty brand’s presence on India’s leading personal care destination with expert onboarding, SEO-listing, and ROI-driven ad management.
Nykaa has redefined beauty retail in India, serving as the trusted destination for millions of skincare, cosmetics, and haircare enthusiasts. As a curated beauty marketplace, Nykaa offers premium exposure for brands that prioritize quality and authenticity. However, success on this platform requires a sophisticated understanding of beauty e-commerce dynamics and specific cataloging requirements.
Our Nykaa Marketplace Solutions are designed to remove the technical barriers of selling online. From brand onboarding and regulatory compliance to creating high-conversion A+ content, we provide 360-degree support. Our team of beauty e-commerce specialists stays ahead of Nykaa’s algorithms to ensure your products gain the visibility and trust they deserve.
Whether you are an established international brand or a fast-growing D2C indie label, we tailor our strategy to your niche. We help you leverage Nykaa’s loyalty programs, festive sales like Pink Friday, and specialized marketing tools to build a sustainable, profitable beauty empire.
Expertise engineered for the beauty and personal care industry.
Specialized experience in cosmetics and personal care, ensuring your listings meet Nykaa’s elite merchandising standards.
A specialized team managing everything from daily technical operations to large-scale promotional campaign execution.
Comprehensive solutions covering store registration, CDSCO documentation support, and ongoing account optimization.
Strategic advantages to keep your brand at the forefront of beauty retail.
Hassle-free registration and brand verification with full support for all legal and technical documentation.
Guidance on CDSCO registration and label compliance to ensure your products meet Nykaa’s safety criteria.
Strategic planning for major events like Nykaa’s Pink Friday Sale to maximize traffic and ROI.
Creation of SEO-optimized listings and A+ content that highlights benefits, skin types, and ingredient efficacy.
Optimized stock planning and integration with Nykaa Fulfilment Services (NFS) for faster delivery.
Detailed insights into sell-through rates, consumer demographics, and category-wide beauty trends.
Tailored solutions for every category in the beauty vertical.
We navigate Nykaa’s selective verification process, managing brand pitches and documentation to ensure your account is approved and operational quickly.
We optimize titles and backend keywords with beauty-specific search terms, ensuring your products appear when customers search for skincare concerns or cosmetic shades.
Securing premium ad placements and homepage banners. We manage your Nykaa PPC budget to drive the highest possible conversion rate for your Hero SKUs.
Educate your customers with high-quality infographics and benefit-driven copy. We highlight "cruelty-free," "paraben-free," or "dermatologically tested" tags to build trust.

We analyze your product portfolio against Nykaa’s top-selling categories to identify your "Hero SKUs" and growth opportunities.
Our team handles the technical setup, brand verification, and compliance checks, getting you ready for launch in the shortest possible time.
We launch your optimized product catalog with professional fashion/beauty imagery and detailed ingredient disclosures.
Implementation of marketing funnels and participation in festive beauty sales to drive massive sales velocity and awareness.
Continuous monitoring of customer reviews and STR (Sell-Through Rate), refining strategies to ensure your brand scales month-over-month.
Partner with our Nykaa consultants today and transform your products into India's next beauty best-seller.
You need a registered business, GST certificate, and brand authorization letters. For cosmetics, Nykaa may require CDSCO registration or COA (Certificate of Analysis) to verify product safety and standards.
Onboarding usually takes 4 to 8 weeks, depending on brand verification and quality checks. We help expedite this by ensuring all your documents are "error-free" from day one.
Yes. Nykaa has high aesthetic standards. Listings require professional white-background imagery and lifestyle shots that show textures or shades accurately to reduce returns and improve conversion.
NFS is Nykaa’s logistics solution. Storing products in Nykaa warehouses ensures faster delivery and awards the "Nykaa Trust" badge, which significantly boosts customer confidence and sales.
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